Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. The use of geometric shapes to create this typeface is what makes it look so unique for a typeface of it's time. Shapes are what made Futura, so to theme the booklet after shapes and a vintage, yet refreshing color palette only seems reasonable.
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/bb7c5b2e-daae-440c-8338-02623d44b16d_rw_1920.png?h=46bf552ef295ea81417e7a6a69a989ae)
The cover is titled "Renner's Futura", which reads as a play off of "Renner's Future". This is because Paul Renner's typeface "Futura" ended up becoming a vital piece of history, and is still used to this day. The simple shapes tie to the fact that Futura is a geometric sans serif, and the colors relate to a retro feeling that can give off a playful yet 1927 dated feel. Finally, the "R" contains a "1" that point to the sky (blue circle) which depicts Futura being the first typeface to be sent to the moon.
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/a025b542-4a86-4d5b-a263-d0843db3b5d7_rw_1920.png?h=ceab9f72173dbda200340ea5c3f5ecab)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/0b284966-ced4-4cbb-91a0-cce2b61fd7ce_rw_1920.png?h=186b7183a540522d87a4db5ca2ce3518)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/c9d9f5f1-0f2d-48f0-ba65-9647f330c0ff_rw_1920.png?h=e0f17814d03aedaa6c49deb4f070a3dc)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/5b8c9573-a785-4572-882e-a1339d79ecc8_rw_1920.png?h=a07ea7dcebbc0de351448e7d6ddda722)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/f1ded211-9856-493e-8a93-731af3d8a296_rw_1920.png?h=9c8b2e955914d5ffa1566aaf6bcdd9ba)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/5db6c1f4-2008-40d9-ada0-b79bde94750a_rw_1920.png?h=fd2bbd28ed591452c26ba3114c3483c5)
![](https://cdn.myportfolio.com/15893744-1e47-43fd-8954-97bf5ac2532c/2617698a-f0ba-4b6a-8e1b-918d25c5d9a4_rw_1920.png?h=c79d3ca841c9b5b5d52174d488ed65fd)